Hey friends, Brooke Vescio here! For the past week, I feel like this is all I have talked about – On Discovery Calls, in Strategy Calls, on Stories, in our Multiplieddd team meeting, in social posts, the list goes on. I will say it til I can’t anymore. I DEEPLY believe that TikTok is the place to be (and HAS been the place to be) if you’re a Creator, a business owner, or you’re marketing your business on social media.
When I talk to people about TikTok, the conversation often consists of clients saying…
“I just don’t understand TikTok! What do I even post?”
“Isn’t TikTok just for young people?”
“Is my ideal client even on TikTok?”
“TikTok overwhelms me.”
If you can relate, keep reading. I will lay it ALL out for you.
Moral of the story?
There's potential for you - no matter who your target audience is…on TikTok.
Instagram has 2.4 BILLION users on the platform, so it’s important to stay present and relevant there. That said, I believe that TikTok is the way of the future. The growth the platform has had over that last 3-4 years is astounding. Users are loyal to the platform and they rave about it. The algorithm is as SMART as they come. I’m a big fan.
So…the million dollar question - What do I post on TikTok?
At Multiplieddd, Madie our Founder/Co-CEO, Ariana our Trends Expert and I have studied the platform and here’s what we’re seeing works:
Relatability
Connection is key on TikTok. There’s no need to put up a facade, be done up or spend tons of time on your content on TikTok. Your videos should be candid, in the moment, raw and real.
Imperfection
Unlike Instagram, you don’t need the perfect graphics, aesthetics, or crazy high quality video. TikTok users prefer the unpolished.
Opinions
Opinions/hot takes grab attention and HOLD attention. Don’t share the same message everyone else is sharing. Be bold, step out and take a stance.
Subtle selling
TikTok is more of a reach platform than a conversion platform like Instagram. The algorithm doesn’t push content that says “head to the link in my bio” or “drop a ❤️ to get ___”. That said, you can still sell by creating niche specific content. TikTok users are known to head to the link in your bio, click the Instagram button to find you and DM you over there, etc. TikTok buyers are SMART buyers. They don’t need you to tell them what to do and they will only buy if they feel connected to you.
Presenting yourself as a WHOLE person (if your brand has ONE face)
Don’t put yourself in a box. Create content people can relate to regardless if it’s about what you sell. For example, if you’re a Realtor, show people how you balance your family responsibilities with your business/client responsibilities or tell a story about how you got started in real estate. Let people see the HUMAN behind the business. Your content doesn’t always have to be about real estate education or listings. It’s necessary, but people don’t necessarily connect with that. Realtor Steevie Soucie does a good job with this!
Designating a spokesperson or 2 (if your brand has multiple faces - example: a larger corporation or a team of 5+)
Pick 1 or 2 people to be the face of your TikTok so users can build a relationship with the personalities. Check out No Good as a REALLY good example.
Content that gets people a quick win
Create content your ideal client can save and actually apply to their lives. Monitor the saves and shares you get on your content to see what people are liking the most!
Let Multiplieddd Help You With TikTok
There’s a few ways we can help…
Book a Marketing Strategy Call with our Co-CEO's
In this 1-hour call, we can map out your personal TikTok strategy. Who are your competitors? What are people searching for in your industry? What are your goals? What type of content should you create to achieve those goals? How often should you post? How should you direct people to purchase your offer? What’s trending? Let’s hash it all out.
Book a Discovery Call with us
To find out how we can manage your TikTok content in tandem with you, or completely take it off your plate.
Sign up for Trend Alerts to stay in the know!
Trend Alerts is our monthly texting subscription that will send you AT LEAST 12 texts per month updating you with marketing trends (most are directly from TikTok) and how to apply the trends in your business. Our current subscribers are not only staying relevant, but they’re also raving fans of the $17.99/Month subscription.
