Building an ever-evolving, successful Instagram strategy
Hey Multiplieddd clients!
Over the past two weeks, I have prepared and conducted Quarterly Strategy & Analytic Review calls for four of our current clients. In my opinion, these 45-minute sessions alone are worth the monthly fee we charge for our custom social media marketing services. As a client, you receive one of these valuable sessions EVERY SINGLE QUARTER.
Today, I’m excited to share part one of a three-part email series that provides a behind-the-scenes look at the process we use to analyze our clients’ Instagram performance in hopes that you will utilize this step-by-step process to assess and IMPROVE your own Instagram success!
Let’s jump in!
step one: review analytics from the last 90 days
We recommend primarily focusing on three key analytics: reach, engagement, and follower growth.
ask yourself:
Which analytics are trending up, and which are trending down? Which analytics have shown the most improvement, and which have shown the least? Why might this be happening? Write down your answers.
If your analytics are up, you want to continue publishing the content that performed well over the last 90 days. We’ll talk more about how to know what performed best + repurpose it in part two of this email series. Stay tuned!
Possible reasons why your analytics might be down:
- You didn’t post as frequently as in the previous 90 days.
- Your content lacked value.
- You’re not staying relevant—failing to adjust to algorithm updates, follow trends, or continue creating content that previously received reach, engagement, and followers.
- Your content lacks quality—videos are blurry, you rely too much on stock content, have poor hooks (verbal, text, visual), or use poor grammar.
- Your content lacks authenticity—the faces of your brand should appear in 75% of your content. Avoid posting stock photos/videos or faceless content more often than content featuring your brand’s faces.
These are five important aspects to consider, but the list could go on.
As tough as it can be, try not to get too caught up in the numbers. Data doesn’t have to be emotional—it simply exists to guide you and show whether you’re on track or need to make some adjustments.
Of course, the goal is positive growth, but it’s normal to see occasional negative trends in your analytics. While short-term fluctuations are part of the process; our focus remains on long-term growth.
Think of it like investing your money: short-term ups and downs are common, yet historically, markets tend to grow over time.
Just as you stay committed to your financial investments, consistently showing up on social media (like keeping your money invested), maintaining a regular posting schedule (like making regular deposits into your investment accounts), and refining your social strategy (like investment firms manage financial assets), will lead to sustained long-term social media growth.
REMEMBER –
Social media marketing is a journey. There won’t just suddenly come a day where you stop evolving. Enjoy the process. Show up in a way that’s authentic to you. Focus on people > followers and remember that every single person your content reaches is a LIFE that you have the potential to change!
Be sure to keep your eyes peeled – Part two of this email series is all about analyzing your top performing posts + repurposing them for continued success (while continuing to innovate + create new content).
Cheers to fueling impact and funding dreams!
