Why trends matter on social media

Are you spending hours and hours on your social media content each week, only to have most of your posts go unnoticed? 

We get it. For most users and creators, the story is the same:

  1. Work really hard on a video and caption -> Wing it when it comes to adding audio, hashtags, and keywords
  2. Make a post
  3. Feel disappointed in the analytics, reach, and engagement
  4. Try the same strategy again the next day…

And the cycle continues.

Friend, this is why trends are so important when it comes to Instagram and TikTok. Trends can make or break your social media marketing strategy. 

The good news is that The Social Society for Health Coaches can help with that!

A few trends we always keep in mind when creating content for coaches are:

  • Trending audio – All of our captions and Reel templates include current and trending audio to help your chances with the algorithm!
  • Text posts – Our captions all have text included on the Reel videos. Text posts are thriving on social media these days!
  • Keywords and challenges – Our captions and Reel videos include trending keywords and/or challenges that are currently popular on social media (e.g. Travis Kelce and Taylor Swift)

With Instagram and TikTok evolving at lightning speed, it’s hard to keep up with the changes.

The best news is that you don’t have to because we do it for you! That’s right! Over here at The Social Society, we’re laser-focused on trends and what will perform best for you and your coaching business! 

Statistics show that 44% of Instagram users use the app to shop every week. This means A LOT of people are shopping. Your customers are out there. You just have to reach them! 

Reaching them, however, takes having a good strategy. Winging it rarely works when it comes to social media growth. If you’re ready to implement a GREAT strategy that focuses on current trends at an affordable rate, The Social Society for Health Coaches is for you! Sign up today for only $50.00/month!

So long are the days of beating your head against the wall when it comes to your social media content. The Social Society’s got ya covered, friend! You handle the coaching part. We’ll handle the social media part…

Wondering if The Social Society is a good fit for you? Check out our FREE sample templates below and get started today!

xoxo,

Carrie Williams & The Multiplieddd Team

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Multipliteddd

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Before Multiplieddd, I dreamt of a service that would give business owners time back with their families & provide work-life balance. I had seen first hand what it felt like to “wear all the hats” as a business owner and how hard it is to balance it all as an entrepreneur.

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Hey there! I am the Director of Internal Development with Multiplieddd, formally Marketing By Madie! My role consists of working with each team member internally to further their growth and development within our team, sourcing and training new talent for our team, and assisting in the growth of the business overall. I have proudly worked with this team since graduating from the University of St. Thomas in December of 2021, and have had the opportunity to work with many long-term clients while growing within my role. I strongly value working for a team that encourages my growth and never-ending desire to learn, and am passionate about applying those values to help others learn and grow as well! Outside of work I am ALWAYS searching for my next adventure, whether that be traveling to new countries, road tripping with my friends and family, or exploring the cities with my Golden Doodle, Izzy.

Can’t wait to learn more about YOU!