Has a prospect ever told you: "I've been watching you for so long & I'm finally ready to work with you"
The YOU Factor Edit
BECAUSE THE ALGORITHM CAN’T REPLICATE WHAT ONLY YOU CAN BRING
“I’ve been watching you for so long & I’m finally ready to work with you”
HAS A PROSPECTIVE CLIENT OR CUSTOMER EVER TOLD YOU THAT BEFORE?
Whether you knew it at the time or not, it was because of your organic social media presence.
I just had a Discovery Call with a Color Analysis Consultant/Expert last week and she said those exact words to me. Now, she's officially becoming a client & there's nothing better as a business owner than knowing that the work you're putting in to market your business is paying off.
THE UNIQUE THING ABOUT ORGANIC SOCIAL MEDIA MARKETING SPECIFICALLY IS THAT YOU CAN SHOW YOUR FACE AND SHARE A NEW MESSAGE EVERY SINGLE DAY.
Sure, you can run a digital ad campaign and push the same content out over and over for a few weeks or a month, you can buy a billboard and keep the same graphic/image in one place for a few months, you can send an email newsletter once a week, but WHERE ELSE can you show up every single day, show your face, connect with people through your voice and share a brand new, unique message your audience needs to hear in order to buy from you?
Don't get me wrong. You need paid ads, email marketing, and buying a billboard can be a great strategy for certain types of businesses. Even as a social media marketing agency we diversify our marketing like crazy because we know how important it is to do so - One of our current clients found us in a magazine ad we did. How cool?!
But when you show up on social media consistently, every single day, no matter how you feel, your audience takes notice. They watch your Stories, they binge your Reels/TikToks, they share your content with their friends, and basically - they digitally “stalk” you until they are finally ready to work with you.
But that's only if you actually do the showing up part. If you post consistently for one month and then stop for 2 weeks and then start again for 2 weeks and then stop again, over and over…(does it feel like I am talking straight to you??) you're diminishing the impact you could have by simply showing up without fail.
But the problem for most business owners is that they don't have time to strategize and create content.
There are other things that need your time and energy and there are unexpected fires to put out weekly. And then you have a family to be present for at the end of the day too.
Heck, sometimes publishing a post alone takes 5-10 minutes just because of how slow everything is to load…
THAT’S WHERE WE COME IN.
It's time you finally give your social media accounts the love they deserve.