Social Media Engagement/Views Down This Season?
Here's the deal—
Everyone's social media engagement is down right now.
'Tis the season, coach. 'Tis the season.
Here's what you may not know—it's completely normal for social media engagement, views, and reach to decrease during the holiday season—especially in December. This is a well-documented annual trend across platforms such as Instagram and TikTok, among others. People are busy this time of year, and it affects everyone!
How do we know this?
Because here at The Social Society for Health Coaches, we follow what's going on in the social media world—from trends, to algorithm tips, to understanding engagement during different seasons.
If you've noticed a drop in overall engagement and/or views lately, you're not alone. Here's what we suggest you focus on for the next couple of weeks
Don't panic or overthink your content—the lull is common and temporary, and bounces back in January.
Focus on festive, relatable posts that encourage shares or saves (e.g., holiday tips or feel-good content) to maintain momentum.
Consider batch-creating content in advance or using this time for planning 2026 strategies.
Become a member of The Social Society today! Not only will our membership help you maintain consistency during the holidays, but we also know the tips and tricks that will maximize your engagement during the season's social media lull.
When you subscribe to The Social Society, here's what you will receive:
Three new and fresh (and fully customizable) Reel templates each week that you can use on Instagram and/or TikTok!
Three high-quality captions to match your templates (again, mostly done for you, but customizable so you can stand out from the crowd)
Our Reels/captions all come with trending audio—so you have the highest potential possible to extend your reach during the holiday season.
One free monthly Zoom call with Carrie, Brooke, and/or Madie—so you can ask questions and perfect your templates in real time!
Did we mention that you get all of this for only $50.00/month? Crazy, huh? Almost ½ month's worth of social media content that cost less than a mani/pedi…
Again, if you've noticed a drop in your overall social media engagement, it's completely normal—but you don't have to just sit back and ride it out. We know the strategies that will help you reach the largest number of people during this challenging season!
We're The Social Society for Health Coaches. It's what we do.
We also want to offer you a FREE week inside The Social Society so you can see what all the hype is about! Sign up today and get instant access to TWELVE free templates + captions (with trending audio)!
If you're already convinced that you need The Social Society in your business (trust us, you do), become a member today!
Already a subscriber? Join our affiliate program and receive a 10% commission for each member you refer for EVERY MONTH they remain in the membership!