Stop posting social media content like an influencer

The YOU Factor Edit

BECAUSE THE ALGORITHM CAN’T REPLICATE WHAT ONLY YOU CAN BRING

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If you own a business, it's time to stop posting social media content like an influencer.

Being seen as an "influencer" on social media as a business owner isn't a flex.

 But being an authoritative, trusted voice in your industry? That will make you more $ than an influencer could ever make.

Posting days in the life, trends, voiceovers, b-roll videos with an aspirational message, it all serves a purpose.

But if that's all you're posting solely because it gets you the most reach & engagement, you're not even scratching the surface of all that's possible for your business on social media.

I come across too many accounts that are chock-full of relatable, humorous, valuable content and let me just say: If you're not achieving the goals you desire, you need to start focusing on sales/conversion based content.

EXAMPLES OF SALES CONTENT:

• Testimonials

• Before & afters

• Storytelling about a client's journey working with you

• Belief/myth busting

• Showcasing results

• Data + research about what you do

• 3rd party validation (think: Remixing with another experts video, interviewing a client on your podcast, etc.)

Earlier this week in 2 separate Discovery Calls I had 2 prospective clients tell me that they loved how we blast results/testimonials all over our social media pages and our website. 

I don't care if a testimonial post gets 10 likes and a funny Reel gets 100 likes, I value the sales content above all else because it MOVES THE NEEDLE.

If you're ready to implement a conversion-focused social media strategy for your business and you want someone to manage all of the content for you, book a Discovery Call!