How We Create Strategic Monthly Content Plans for Our Clients: Part 2
The YOU Factor Edit:
BECAUSE THE ALGORITHM CAN’T REPLICATE WHAT ONLY YOU CAN BRING
Each month, we create content calendars for our custom social media management clients that are strategically aligned with the goals they want to achieve in their businesses.
Last week we took you through steps 1-3 of showing you what our entire content calendar process looks like, today we are going to chat through steps 4-7!
STEP 4: Check the Instagram Messaging Thread
With each client, we create an Instagram messaging thread with their Account Manager. In these chats, our clients can share content that inspired them while they were scrolling, which allows us to better cater the content we create to their desires, their unique voice and what resonates with them. We want every piece of content we create to “hit the nail on the head” in regards to how our clients desire to market their business, and this “inspo chat” is a powerful tool in helping us do that. We refer back to this thread as we're creating monthly content calendars.
STEP 5: Refer to Content Calendar Form
Each month, we send a content calendar information form to our clients. This form asks them what their business goals are for the upcoming month, it gathers relevant information about events/promotions, we ask them what questions/objections they are hearing about their offers (so we can create content that speaks to them), and we also leave space for them to share any content ideas they may want to see us execute - we love involving our clients in the creative process if that's something they feel called to be a part of.
STEP 6: Develop Weekly Focuses
Once we know our client's business goals, we start to build out the structure of our strategic monthly plan. Everything we do is focused on conversion, so to ensure we are creating content that is timely and relevant to what our client's want to drive their audience to, we map out weekly focuses. We treat each week like a mini marketing campaign. We don't believe in posting sporadic topics each day, we believe in social media content that moves the needle - And the only way to do that is by following the marketing rule of 7 which states that it takes your audience seeing/hearing about your offer at least 7 times before they take action. We never market anything for less than 1 week, but depending on the offer we are promoting, sometimes we market for several weeks.
STEP 7: Flesh Out Daily Content IdeasAnd finally, it's time to flesh out what we will be posting each individual day of the month. Within your content plan, we include the post topics, call to actions, filming guidelines for your face-to-camera videos, and more. While there is so much more that goes into creating your strategic monthly content plan, this is the gist of it. Our process is intentional, keeping your business goals and dreams at the forefront!
When you hire a social media marketing agency, it's important that you're not just hiring someone who will create cute, funny, trending content. You need a team that can actually help you move the needle.
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